Skincare isn’t just about products—it’s about truly understanding your skin, making smart choices, and figuring out what actually works. That's why I started Simply by Sophia: to cut through the noise and bring you honest, science-backed insights into skincare and beauty.

For years, I felt lost in a sea of hyped-up ingredients and ever-changing beauty trends. I kept searching for the perfect routine, only to realize that there is no such thing like that. Once I started digging into the science behind skincare—how ingredients work, what formulations matter, and what’s actually worth your time—it all became clear: knowledge and simplicity are the real game-changers.